Pécs is
Pécs.
Celebrating a city's
diversity and humanity
through a simple T-shirt idea.
What does
'Pécs is Pécs'
mean?
Pécs is many things to many people.
To some it may be a mere dot on a map, yet to others, it is a unique meeting point.
A meeting point of languages and cultures.
Of beliefs and ideas.
Of those born here and those who found their way here.
In Pécs, people from countless backgrounds live, learn, laugh, dream, struggle and grow alongside one another. Some stay for a lifetime. Some for only a chapter. But each leaves something behind.
A word. A friendship. A memory.
A different way of seeing the world.
Together, these stories become part of the city. Because Pécs would not be Pécs without the people who bring it to life.
Their diversity is our motif.
Typography is our design tool.
Apparel is our canvas.
With 'Pécs is Pécs', we have translated the character of this city into something that everyone can wear: pieces shaped by its streets, its voices, its contrasts and the people who call it home, even if only temporarily.
Our
Concept
One T-shirt with
one typographic motif:
Pécs written in the languages of the University of Pécs’s international student community.
While the front explores Pécs through different linguistic and typographic interpretations, the back provides a subtle visual anchor: a small “Pécs” set in its original lettering.
Some T-shirts
When you walk the streets of Pécs you will encounter all kinds of personalities, styles and ways of expressing individuality.
That's why the collection offers two distinct applications of the motif. The small version takes a more restrained, classic approach — subtle, timeless and easy to wear. The large version treats the typography as a stronger graphic statement, giving the motif greater scale, presence and visual impact.
To maintain a focused product range while avoiding unnecessary stock, the T-shirts would be produced primarily on demand. This keeps the offer commercially efficient while also supporting a more considered and sustainable approach to production.
